15.06.2015 - NATE SWANNER / http://thenextweb.com
App indexing will fix app search, but Google and Apple are using it differently
The App Store and Google Play have a problem, and both Apple and Google are hoping app indexing will solve it.
I’m talking about search. Google Play and the App Store have terrible search functionality. We’ve all run into scenarios where you’re searching for an app — by name — and it’s somehow tenth on the list an app portal returns.
The simple way to explain app indexing is that it’s a way for developers to let Google and Apple peek into apps and see what kind of content lies within, and which content users are accessing. This bypasses blind search keywords like “cooking” or “recipes” and dives right into what recipes an app may have.
15.06.2015 - Edward C. Baig, USA TODAY
Mac OS X El Capitan: Modest upgrade promises welcome features
Now that Apple is upgrading Mac OS X software on a more or less yearly basis, the need to pile on new features or go heavy on changes hardly seems necessary.
15.06.2015 - Nathan Ingraham, The Verge
The Redesigned Netflix Website Is Rolling Out to Users Starting Today
A few weeks ago, Netflix unveiled details about a major site redesign, its first such change in four years. Now, that design is starting to roll out — the company officially announced that its new site would be available to some users starting today. If you’ve used Netflix on an iPad or streamed to your TV via a Roku, PS4, or most other set-top boxes, this new redesign will be largely familiar to you — it’s got a lot in common with the interface the company rolled out across nearly every Netflix-capable device at the end of 2013.
14.06.2015 - Krystle Vermes, Digital Trends
Chrome for Mac Has Been Updated to Conserve More Battery
If you’ve noticed that Google Chrome is a major drain on your MacBook’s battery, you’re not imagining it. Google has been aware of the issue for a while, and now, it’s finally addressing the issue.
01.06.2015 - Chris Perkins / Mashable
Volvo will let you control your car from your Apple Watch
Will your smartwatch someday replace your car keys? It's certainly possible, and the latest efforts from Volvo bring that notion one step closer to reality.
The Swedish automaker recently announced an update to its Volvo On Call app which allows you to control various functions of your car via an Android, iOS or Windows Phone device. It now supports both the Apple Watch and smartwatches running Android Wear.
13.04.2015 - MATTHEW HUSSEY / thenextweb.com
The web-monitoring check-list: What you should be watching
For most of us, when we think about website monitoring we think about the basics: how many people are visiting our site, social network activity, how many customers are buying our products and so on.
While this basic information is important, it is just the tip of the iceberg if you want to get the most out of your website, have satisfied customers and truly optimize your business’ financial performance. Research shows that consumers expect a website to load in three seconds or less. Even one second slower and you will see a loss of seven percent of conversions and revenues.
Below we will lay out a fuller list of what you need to be constantly monitoring your website for and its criticality. Paying attention to these areas will surely help you supercharge your business!
03.03.2015 - Mitch Meyerson / entrepreneur.com
5 Steps for Increasing Conversions on Your Website
In his book Success Secrets of the Online Marketing Superstars, Mitch Meyerson introduces you to 22 innovators who have redefined the developing landscape of online marketing. In this edited excerpt, Meyerson explains the five strategies you can use to get online customers to trust you and buy from you.